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Gregor Grzech
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THE REGULAR BRAND DataViz

Discover the most regular brands with this AI-powered data platform

The Regular Brand is an AI-powered data platform to quantify brand differentiation within competitive environments. By analyzing website elements such as typography, color, imagery, and self-representation across leading brands, the platform makes industry standards and deviations visible.

I was responsible for the visual identity, key visual concept, data visualizations, and website design. The result is a clear, forward-looking brand presence that translates complex data into intuitive, compelling visual insight.
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Corporate Identity & Key Visual Concept · Data Visualization · UX & UI Design · Information Architecture · Art Direction
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KMS Team
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THE REGULAR BRAND DataViz
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Logo with two interlocking circles containing stylized letters 'g' and 'r' separated by a small orange dot.
Portfolio and playground of
brand & interaction designer
Gregor Grzech
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THE REGULAR BRAND DataViz

Discover the most regular brands with this AI-powered data platform

The Regular Brand is an AI-powered data platform to quantify brand differentiation within competitive environments. By analyzing website elements such as typography, color, imagery, and self-representation across leading brands, the platform makes industry standards and deviations visible.
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Curved, layered ribbon in gradient colors from blue to red to pink on a dark background with text '[ THE REGULAR BRAND ]'.
Five colorful floating horizontal slices labeled from top to bottom: Fonts, Logos, Colors, Brand Values, Imagery on a black background.
Person holding a tablet with one hand and using a stylus with the other, displaying a branding and data analysis interface on a purple gradient background.
Text asking what it takes to stop brand sameness and promoting discovering the most regular airline brand at THE-REGULAR-BRAND.com on a dark background.
Web browser window displaying a dark graphic with the text '[ THE REGULAR BRAND ]' centered.
Mobile screen displaying apparel brand logo composition data showing 56% word mark, 36% word/picture mark, and 8% picture mark usage.
Mobile screen showing data on usage of custom fonts in insurance websites: 74% custom fonts and 26% standard fonts with a blue and gray circular chart.
Graph showing type size distribution across industry brands for H1, H2, H3, Copy, and Button text with pixel sizes on a dark background.
Hand interacting with a tablet displaying a dashboard showing airline branding elements including logo, colors, and imagery.
Digital display on a black wall showing colorful abstract waves with text 'Be Different by Choice Not by Chance' and '[TRB]' in the corner.
Digital billboard on a dark curved wall displaying colorful abstract waves with text MCBW 2025, KMS TEAM, and date 13.05. 18:00.
Man in black sweater giving a presentation in front of a screen with colorful abstract shapes and text 'THE REGULAR BRAND' and 'ZEISS'.
Audience watching a large screen displaying colorful abstract shapes and text saying 'Be Different by Choice Not by Chance'.
Three dark-themed social media screens showing colorful data: industry categories, a stack of gradient cards with brand advice, and quantified content similarities and differentiation metrics.
Design card with the word 'Brew' in white font centered between two golden laurel branches on a dark gradient background with a menu indicating 'German Beer' selected.
Grid of 20 rounded color swatches in five rows and four columns on a dark background, labeled PHARMA with a note on colors used excluding images.
Radar chart comparing apparel brand archetype fit percentages for TRB, Adidas, and Nike with highlighted segments for Adidas and Nike.
Color spectrum bars displaying a hue gradient from red to blue and cyan to red, marked with black squares indicating positions for pharma category and color differentiation potential.
Bar chart showing German beer logo composition with 29% picture mark, 58% word/picture mark, and 13% wordmark.
Graphic showing Nike as 'The Explorer' with a person wearing a hat and backpack, and Adidas as 'The Creator' with a person holding a palette and paintbrush.
Hand holding a smartphone displaying a tonality analysis with 69% warm, 8% neutral, and 23% cold image temperature distribution for apparel brands.
Three smartphone screens displaying statistics and details about insurance logos, font usage, and lettering styles with bars showing 79% sans serif font usage and lettering categories with 64% capital, 4% lowercase, and 32% mixed.
Mobile screen showing a list of leading buzzwords related to airline e-commerce and traveler status, with 'flights' as the most used word followed by travel, tickets, fares, book, and rewards.
Mobile screen showing color distribution by brand for apparel, highlighting neutral schemes and vivid colors for key website elements.
Website interface with a blue panel inviting users to get their individual industry report, including a 'Get in touch' button and abstract data visualization elements.
Person using a computer displaying a radar chart comparing archetypes of German beer brands with selections like Astra, Becks, Berliner Pilsner, and Bitburger.

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Hand holding a smartphone displaying the ENYRING website with a woman standing next to an eBike and text about sustainable e-mobility.
ENYRING eBikes
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