THE REGULAR BRAND DataViz

Discover the most regular brands with this AI-powered data platform

The Regular Brand is an AI-powered data platform to quantify brand differentiation within competitive environments. By analyzing website elements such as typography, color, imagery, and self-representation across leading brands, the platform makes industry standards and deviations visible.

I was responsible for the visual identity, key visual concept, data visualizations, and website design. The result is a clear, forward-looking brand presence that translates complex data into intuitive, compelling visual insight.
Services
Corporate Identity & Key Visual Concept · Data Visualization · UX & UI Design · Information Architecture · Art Direction
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KMS Team
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Gregor Grzech
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Top view of a sleek blue sports car with text 'Bovensiepen The First of Fine Driving' above it.
Curved, layered ribbon in gradient colors from blue to red to pink on a dark background with text '[ THE REGULAR BRAND ]'.
Hand holding a smartphone displaying the ENYRING website with a woman standing next to an eBike and text about sustainable e-mobility.
Collage of modern bathroom fixtures including wall-mounted toilets, rectangular vessel sinks with chrome faucets, and a vanity with a round mirror.
Stack of booklets with blue and white covers leaning against a wall, titled 'Ein Turnaround'.
Two fashion models posing in a white rectangular bathtub, one standing in white lingerie and denim vest, the other seated in light blue top and jeans, with 'Kartell by Laufen' text overlay.
Green text on a dark background saying 'Vielen Dank : HENKELHIEDL'.
Modern display of white ceramic bathroom fixtures against a backdrop of a bathtub and glass walls with the text 'Laufen Space Berlin'.
Modern geometric wall sign with blocks in purple, navy, and orange displaying the text 'SCHRÖDER+SCHÖMBS' and a small arrow.
Two bottles of iced tea on a yellow background with the brand name WITAL, one green tea with mint and one black tea with lemon.
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Gregor Grzech – Brand & Interaction Design
Transforming thoughts into experiences, online and beyond.
I work with brands at the moments that shape how they’re experienced. As a brand and interaction designer, I turn ideas into identities and digital systems that move and resonate. With over a decade of experience, I focus on the details, the rhythm, the way something unfolds — not just how it looks, but how it feels.

Working closely with clients, I pursue every idea with care and precision, creating work that resonates intuitively and leaves a lasting impression.
Capabilities
Branding
Brand Experience
Digital Design
Art Direction
Product Design
User Experience
Prototyping
Design Systems
AI Design
Campaign and Comms Design

Editorial Design
Accessibility (WCAG)

Selected Clients
Miele
Zeiss
LAUFEN
Klarna
Welt
Bovensiepen
LMU München
BSI
DB Schenker
DB Cargo
Bitstamp
Contact
mail@gregorgrzech.de
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Man standing against plain background wearing a white long-sleeve shirt with black horizontal stripes, black cargo pants, and black shoes.
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THE REGULAR BRAND DataViz

Discover the most regular brands with this AI‑powered data platform

Curved, layered ribbon in gradient colors from blue to red to pink on a dark background with text '[ THE REGULAR BRAND ]'.
Five colorful floating horizontal slices labeled from top to bottom: Fonts, Logos, Colors, Brand Values, Imagery on a black background.
Person holding a tablet with one hand and using a stylus with the other, displaying a branding and data analysis interface on a purple gradient background.
Text asking what it takes to stop brand sameness and promoting discovering the most regular airline brand at THE-REGULAR-BRAND.com on a dark background.
Web browser window displaying a dark graphic with the text '[ THE REGULAR BRAND ]' centered.
Mobile screen displaying apparel brand logo composition data showing 56% word mark, 36% word/picture mark, and 8% picture mark usage.
Mobile screen showing data on usage of custom fonts in insurance websites: 74% custom fonts and 26% standard fonts with a blue and gray circular chart.
Graph showing type size distribution across industry brands for H1, H2, H3, Copy, and Button text with pixel sizes on a dark background.
Hand interacting with a tablet displaying a dashboard showing airline branding elements including logo, colors, and imagery.
Digital display on a black wall showing colorful abstract waves with text 'Be Different by Choice Not by Chance' and '[TRB]' in the corner.
Digital billboard on a dark curved wall displaying colorful abstract waves with text MCBW 2025, KMS TEAM, and date 13.05. 18:00.
Man in black sweater giving a presentation in front of a screen with colorful abstract shapes and text 'THE REGULAR BRAND' and 'ZEISS'.
Audience watching a large screen displaying colorful abstract shapes and text saying 'Be Different by Choice Not by Chance'.
Three dark-themed social media screens showing colorful data: industry categories, a stack of gradient cards with brand advice, and quantified content similarities and differentiation metrics.
Design card with the word 'Brew' in white font centered between two golden laurel branches on a dark gradient background with a menu indicating 'German Beer' selected.
Grid of 20 rounded color swatches in five rows and four columns on a dark background, labeled PHARMA with a note on colors used excluding images.
Radar chart comparing apparel brand archetype fit percentages for TRB, Adidas, and Nike with highlighted segments for Adidas and Nike.
Color spectrum bars displaying a hue gradient from red to blue and cyan to red, marked with black squares indicating positions for pharma category and color differentiation potential.
Bar chart showing German beer logo composition with 29% picture mark, 58% word/picture mark, and 13% wordmark.
Graphic showing Nike as 'The Explorer' with a person wearing a hat and backpack, and Adidas as 'The Creator' with a person holding a palette and paintbrush.
Hand holding a smartphone displaying a tonality analysis with 69% warm, 8% neutral, and 23% cold image temperature distribution for apparel brands.
Three smartphone screens displaying statistics and details about insurance logos, font usage, and lettering styles with bars showing 79% sans serif font usage and lettering categories with 64% capital, 4% lowercase, and 32% mixed.
Mobile screen showing a list of leading buzzwords related to airline e-commerce and traveler status, with 'flights' as the most used word followed by travel, tickets, fares, book, and rewards.
Mobile screen showing color distribution by brand for apparel, highlighting neutral schemes and vivid colors for key website elements.
Website interface with a blue panel inviting users to get their individual industry report, including a 'Get in touch' button and abstract data visualization elements.
Person using a computer displaying a radar chart comparing archetypes of German beer brands with selections like Astra, Becks, Berliner Pilsner, and Bitburger.
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