Gregor Grzech
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WITAL is a sustainable tea brand committed to plastic-free, compostable packaging and 100% natural organic whole-leaf tea. I supported the brand in refining and structuring its identity, shaping a cohesive corporate design and translating it into a contemporary web presence. From logo and visual elements to typography, color, and imagery, the new system was documented in a comprehensive brand book with practical applications. The result is a clear, confident brand world that expresses WITAL’s promise of “restlessly good taste” with consistency and character.
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Visual Identity System · Brand Book Creation · Packaging & POS Applications
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Kreativagentur HENKELHIEDL
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Gregor Grzech
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Visual Identity System · Brand Book Creation · Packaging & POS Applications
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Kreativagentur HENKELHIEDL
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WITAL Tea

A whole lotta leaves: Refining the identity of a sustainable tea brand

WITAL is a sustainable tea brand committed to plastic-free, compostable packaging and 100% natural organic whole-leaf tea. I supported the brand in refining and structuring its identity, shaping a cohesive corporate design and translating it into a contemporary web presence. From logo and visual elements to typography, color, and imagery, the new system was documented in a comprehensive brand book with practical applications. The result is a clear, confident brand world that expresses WITAL’s promise of “restlessly good taste” with consistency and character.
Pile of white tea bags with yellow tags labeled 'WITAL' next to bold text reading '100% Restlos gut' and a yellow outlined 'T' logo.
Two framed posters on a wall, each featuring a tea bag and bold text; the left with a navy background says '100% Nachhaltig' and the right with a yellow background says '100% Genuss'.
Loose tea leaves spilling out of a white mesh tea bag on a yellow background with bold text '100% Genuss' and the word 'WITAL' in the corner.
A WITAL brand tea bag with a white mesh pouch and yellow tag on a dark blue background, featuring large yellow text reading '100% Nachhaltig'.
Laptop displaying a WITAL Brandbook cover on a blue screen, placed on a yellow box with tea bags labeled with the WITAL logo in front.
Twelve-page brandbook layout for WITAL showing title, platform introduction, manifesto, audience profiles, brand story, company info, claim, products, product lines with tea packaging images, brand voice, and language guidelines.
Various tea and flavor names in different fonts including Kurkuma, Marokkanische Minze, Milky Oolong, Earl Grey, Grapefruit, Schokolade, English Breakfast, and others on a light background.
Twelve pages from the WITAL brand book showing visual identity, logo usage, colors, applications, typography, product line, secondary brand colors, do's and don'ts, campaign ideas, HoReCa packaging, and social media layout.
WITAL tea brand displays showing luxury tea packaging for hotel buffet, café counter, and hotel room table with navy blue and colored tea containers.
Sidewalk sandwich board with blue poster advertising Wital tea, featuring a tea bag with loose tea leaves spilling out and green bold text saying 'I want a whole lotta leaf.'
Bus stop billboard advertising Wital tea with an image of a tea bag and loose tea leaves.
Blue background with text '02.4 Iced Tea' surrounded by scattered dried tea leaves and herbs.
Four bottles of Wital iced tea in flavors ginger-lemon, green tea-mint, black tea-lemon, and red fruits on a yellow background with the Wital logo behind.
Blue and white promotional graphic for Superfine, describing its natural, allergen-free ingredients and smooth texture, with a wooden spoon holding loose tea leaves.
Audience watching a presentation with a bright yellow slide displaying a pile of tea bags and the text 'Restlos guter Geschmack' in German.

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