Gregor Grzech
Work
Bovensiepen Automotive

Elevating fine driving: shaping the digital presence of a new luxury icon

Bovensiepen is a newly established luxury automotive brand rooted in decades of engineering excellence. With the launch of the Bovensiepen Zagato, the brand introduces its vision of “Fine Driving” to a global audience. I was responsible for the design and development of the digital touchpoints, translating the brand’s identity into an immersive web experience. Through refined UI design, motion, and CGI integration, I created a digital platform that conveys craftsmanship, performance, and emotion at the highest level.
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Computer monitor displaying a blue Bovensiepen Zagato sports car on a light blue background with navigation options and an explore button.
Front view of a sleek blue sports car with illuminated headlights and license plate reading 0AL BZ 10.
Top and side view of a blue BOVENSIEPEN Zagato Gran Turismo car with performance specs and design highlights on a blue background.
Overhead view of a blue sports car on a highlighted background with text about its design features presented within a smartphone frame.
Mobile screen displaying Bovensiepen Zagato car specs: 611 HP power, 700 Nm torque, over 300 km/h top speed, and 3.3 seconds 0-100 km/h acceleration.
Top view of a sleek blue sports car on a blue background with design notes about its aerodynamic shape and features.
Promotional layout highlighting Bovensiepen Zagato car craftsmanship with images of leather materials, tan leather interiors, and a blue car exterior.
Webpage section detailing BOVENSIEPEN ZAGATO features with numbered points on power, adaptive suspension, and exhaust system, plus a video player and a quote about craftsmanship.
Smartphone displaying a webpage featuring a luxurious brown and beige car interior on textured brown leather background.
Person applying silver letters spelling BOVEN on the dark blue surface of a vehicle.
BOVENSIEPEN text in silver futuristic font on dark blue background.
Two-page brochure layout with luxury car details, craftsmen, and branding elements emphasizing precision, harmony, and dedication.
Three mobile phone screens side by side showing company values: Precision with engineering images, Harmony with scenic and design photos, and Dedication with craftsmanship and car images.
Text reading 'LIMITED EDITION' in a thin, modern font with a gradient fade effect on a dark blue background.
Side view of a sleek blue sports car with highlighted features: vent, wheels, and rear light.
Mobile screen showing Bovensiepen website featuring a close-up of a blue car's forged wheel with elongated double spokes and text about its lightweight design.
Mobile screen showing BOVENSIEPEN site with details on side air vents behind front wheel arches featuring integrated Zagato lettering for optimal airflow.
Mobile screen showing the rear view of a blue Bovensiepen Zagato car with illuminated tail light and text describing its bold rear design and brand lettering.
Computer monitor displaying a split image of a blue sports car exterior and a close-up of luxury car interior with text ‘Design Perfection Meets Engineering Excellence.’
Close-up of a bronze and silver BOVENSIEPEN car wheel rim with a blue and white branded center cap.
Blue leather car interior showing two front seats with embossed Bugatti EB logos on the headrests.
Rear view of a blue Bovensiepen car with visible taillights, rear window, and German license plate.