Gregor Grzech
Work
LUA is the latest collection from LAUFEN Bathrooms, the Swiss manufacturer renowned for its high-quality ceramic design. To accompany its launch, I created a microsite that invites users to explore the collection’s forms, materials, and details through a series of interactive moments. Rather than presenting products in a conventional way, the site transforms the collection into a sensory digital journey — one that mirrors LAUFEN’s craftsmanship and design philosophy.  The result is a playful yet informative brand space that brings the collection to life online.
Services
Digital Concept & UX Strategy · Information Architecture · UI & Interaction Design · Visual Storytelling · Frontend Development · Motion & Microinteractions
Credits
Photography Interior: Oliver Helbig
Photography Casa Albero: Marc Comes
Copyright
Kreativagentur HENKELHIEDL
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Portfolio and playground of
brand & interaction designer
Gregor Grzech
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Services
Digital Concept & UX Strategy · Information Architecture · UI & Interaction Design · Visual Storytelling · Frontend Development · Motion & Microinteractions
Credits
Photography Interior: Oliver Helbig
Photography Casa Albero: Marc Comes
Copyright
Kreativagentur HENKELHIEDL
Prev./next case
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LAUFEN Lua

Crafting an experiential platform that brings precision and poetry to life.

LUA is the latest collection from LAUFEN Bathrooms, the Swiss manufacturer renowned for its high-quality ceramic design. To accompany its launch, I created a microsite that invites users to explore the collection’s forms, materials, and details through a series of interactive moments. Rather than presenting products in a conventional way, the site transforms the collection into a sensory digital journey — one that mirrors LAUFEN’s craftsmanship and design philosophy.  The result is a playful yet informative brand space that brings the collection to life online.
Two modern black bathroom faucets facing each other with their reflections on a dark surface, overlaid with text promoting the LUA bathroom collection by Laufen.
Woman with curly hair pushes a wheelbarrow carrying bathroom fixtures against a light backdrop in an industrial-style room.
Website landing page showing a person holding a large window frame inside an industrial-style room with many windows, featuring the text 'LUA bathroom collection'.
Website page with a white wall-mounted sink and faucet on a brown tiled wall, titled EASY ceramics with a description about bathroom functionality.
Mobile screen design with a white sink mounted on a brown tiled bathroom wall and text about making bathrooms functional and comfortable.
Design card showing a modern white bathtub with a towel, titled Accessible bathtubs with descriptive text and a Dive In button.
Modern white bathroom vanity with open drawers displaying towels and toiletries, titled 'PRECISE furniture' with description and a 'Dive In' button.
Modern chrome bathtub faucet with attached handheld showerhead mounted on a white wall above a white bathtub.
Modern white rectangular bathroom sink with a sleek chrome faucet on a brown countertop.
Minimalistic white bathroom sink with chrome faucet mounted on a brown tiled wall below a round mirror, with text 'CERAMICS' on a brown graphic background.
Modern white wall-mounted bathroom sink with chrome faucet against brown tiled wall.
Modern white bathroom vanity with two open drawers showing neatly folded towels and storage containers.
Modern white freestanding bathtub with a beige towel hanging over the edge, placed against a tiled wall with faucet and handheld shower.
Website header with brown background featuring white basin with faucet and text 'the perfect balance between poetry and functional quality'.
Collage of modern bathroom fixtures including wall-mounted toilets, rectangular vessel sinks with chrome faucets, and a vanity with a round mirror.
Mobile screen showing a bathroom design app with a white sink, faucet, toilet, and vanity against reddish-brown tiled walls.
Collage of modern bathroom fixtures showing wooden cabinets with open drawers, a wall-mounted shower head and faucet, close-up of wooden cabinet doors, and a chrome faucet on a white sink.
Collage of modern bathroom interiors featuring a wall-mounted toilet, chrome faucets, wooden vanity, and minimalist design with dark and white walls.
Modern bathroom sink with round mirror above and brown tiled backsplash.
LAUFEN webpage section titled 'Stylistic Vocabulary' describing design elements with rounded corners and oval washbasins.
Website interface showing a kaleidoscope effect of a modern faucet with red tiles and controls to adjust images and reflections.
Symmetrical kaleidoscope image of white modern bathtubs with folded towels on their edges and wall-mounted showerheads.
Kaleidoscopic pattern of four white office chairs with chrome bases on a reddish-brown tiled floor.
Web interface for Laufen kaleidoscope image generator with sliders for image, sides, and angle, and a symmetrical abstract pattern in center.
Kaleidoscopic pattern of wooden furniture pieces arranged symmetrically with gray and brown accents.
Kaleidoscopic pattern featuring multiple mirrored silver faucet handles forming a symmetrical design.
Modern white toilet centered on circular tiled floor with curved wall and narrow horizontal windows framed in red wood.
Modern treehouse with geometric design elevated among green trees in a wooded area.
Webpage section with text 'Functionality and Poetry are not a contradiction' above a curved architectural detail with red and white edges.
Modern white bathtub inside a circular room with tiled floor and red circular frame window.
Modern house elevated on stilts surrounded by trees with a spherical concrete structure nearby in a wooded area.

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Stack of booklets with blue and white covers leaning against a wall, titled 'Ein Turnaround'.
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