LUA is the latest collection from LAUFEN Bathrooms, the Swiss manufacturer renowned for its high-quality ceramic design. To accompany its launch, I created a microsite that invites users to explore the collection’s forms, materials, and details through a series of interactive moments. Rather than presenting products in a conventional way, the site transforms the collection into a sensory digital journey — one that mirrors LAUFEN’s craftsmanship and design philosophy.

Services

Creative Concept Development · Art Direction · UX & UI Design · Information Architecture · Microsite Design · Social Media Visual Concept

Credits

Photography Editorial: Hugo Comte
Photography Interior: Oliver Helbig

Kreativagentur HENKELHIEDL

Info

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Kartell • LAUFEN Collection

Art-driven storytelling for a premium collaboration

For the relaunch of the premium bathroom collection Kartell • Laufen, I led the conception, design, and art direction of a distinctive digital campaign and microsite. Built around the narrative concept of “Polyamory”, the experience connects high-end photography and film by Hugo Comte with the collection’s bold character. Through expressive layouts, immersive storytelling, and a visually rich interface, the microsite translates artistic vision into a cohesive brand experience. The result is a confident, unconventional campaign presence that elevates product and story alike.

Minimalist dark bathroom with a round textured mirror, black pedestal sink, shelves, and the word 'Future' overlaid.

Modern bathroom setup with a round orange-framed mirror above a white floating sink and an orange transparent shelving unit holding folded towels.

Two women posing inside a rectangular white box, one standing in white lingerie and denim vest, the other sitting in a blue outfit and white socks, with 'Kartell LAUFEN' text overlay.

Two women standing and facing each other, one holding a large black disc, overlaid with the word 'Readymade'.

Modern bathroom setup with bright orange wall-mounted cabinets, a white sink, round orange framed mirror, and a translucent orange stool on a white background.

A young woman with shaggy hair in a light blue top leans forward while a shirtless young man with black hair looks upward in a minimalist white room.

Modern freestanding white bathtub with sleek design in a dark, minimalistic bathroom setting.

Black webpage with white words centered: Relationship, Love, Maximize, Sex, Culture, with Kartell and LAUFEN logos at top left and website URL at top right.

Two fashion models posing in a white rectangular bathtub, one standing in white lingerie and denim vest, the other seated in light blue top and jeans, with 'Kartell by Laufen' text overlay.

White motivational words stacked vertically on black background with large red text 'Why Not?!' overlaying the center.

Modern bathroom with white walls and fixtures, featuring translucent orange furniture including a stool, shelving unit, and a circular wall accent.

Five models posing with transparent and tinted modern furniture pieces in a studio with 'Kartell by LAUFEN' text overlay.

Close-up of translucent orange panels with the word 'Maximize' in blue overlay.

Minimalist bathroom with a wall-mounted gray toilet, white floating sink cabinet, round orange-framed mirror, and transparent orange shelving unit.

Transparent orange acrylic square table with a unique cut-out design on a light background.

Modern bathroom setup with bright orange wall cabinets, a white sink with an orange circular mirror above, and a translucent amber-colored stool on the right.

Blue illuminated text 'Kartell by LAUFEN' over a warm orange and red abstract background.

Three people with modern bathtub and plumbing fixtures against a white background with the word 'Luxury' overlayed.

Two pairs of young adults in a studio holding large white sinks, with 'Odd Love' text overlay.

Five diverse young adults posing with mirrors and a speaker against a white background, with 'Materiality' text overlay.

Group of young people wearing casual clothes, some holding large circular frames above their heads, against a white background with partial text overlay.

Three young people interacting with colorful transparent cube furniture pieces against a white background with 'Kartell by Laufen' text overlay.

Close-up of a sleek, curved chrome faucet against a dark, minimalistic background.

Shirtless young man with medium-length hair sitting next to an orange-framed circular mirror in a studio setting.

Five young people interacting with modern black pedestal sinks against a white background with the word 'Future' overlayed.

Black background with white and orange words including 'Relationship,' 'Love,' 'Openness,' 'Sincerity,' and large orange text 'Yeah Yeah Yeah' overlapping the text 'Maximize'.

Abstract layered orange and black flame-like shapes with the word 'Consciousness' in light blue text at the center on a white background.

Five diverse people posing casually behind the word 'Positivity' in large text on a white background with a digital distortion effect.

Yellow background with large blue text 'Kartell•LAUFEN' and smaller decorative words including 'Swag' and 'Transparency'.

Stack of five transparent colored acrylic cubes casting overlapping shadows on a light background with the word 'Transparency' overlaid.

Website page with black background featuring Kartell and Laufen collaboration, a large 'Why Not?!' text, descriptive project info, two columns of artistic words, and a grid of twelve photos showing diverse people interacting with modern bathroom products.

Orange webpage with two floating catalog covers: one black with Kartell Laufen text, the other featuring black and white portraits with text Kartell by Laufen by Hugo Comte.

Next Case

Twelve colorful square icons each featuring a colon and letter H in contrasting colors, arranged in two rows on a black background.

Kreativagentur HENKELHIEDL