Kreativagentur HENKELHIEDL

Minimalism, humor and system in one brand world

For HENKELHIEDL, I was responsible for the corporate design, web design, and development of a distinctive brand presence. The new identity balances humor, aesthetic clarity, and sovereignty, expressed through the “Colon-H-Square” mark and a flexible color system.

Designed for predominantly digital environments, the website translates this playful yet minimal approach into an interactive experience. The result is a confident, adaptable brand world that reflects the studio’s multidisciplinary spirit and openness to change.
Services
Corporate Design · Digital Brand Guidelines · UX & UI Design · Responsive Web Design · Webflow Frontend Dev · Motion & Interaction Design
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Kreativagentur HENKELHIEDL
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Gregor Grzech
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Top view of a sleek blue sports car with text 'Bovensiepen The First of Fine Driving' above it.
Curved, layered ribbon in gradient colors from blue to red to pink on a dark background with text '[ THE REGULAR BRAND ]'.
Hand holding a smartphone displaying the ENYRING website with a woman standing next to an eBike and text about sustainable e-mobility.
Collage of modern bathroom fixtures including wall-mounted toilets, rectangular vessel sinks with chrome faucets, and a vanity with a round mirror.
Stack of booklets with blue and white covers leaning against a wall, titled 'Ein Turnaround'.
Two fashion models posing in a white rectangular bathtub, one standing in white lingerie and denim vest, the other seated in light blue top and jeans, with 'Kartell by Laufen' text overlay.
Green text on a dark background saying 'Vielen Dank : HENKELHIEDL'.
Modern display of white ceramic bathroom fixtures against a backdrop of a bathtub and glass walls with the text 'Laufen Space Berlin'.
Modern geometric wall sign with blocks in purple, navy, and orange displaying the text 'SCHRÖDER+SCHÖMBS' and a small arrow.
Two bottles of iced tea on a yellow background with the brand name WITAL, one green tea with mint and one black tea with lemon.
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Gregor Grzech – Brand & Interaction Design
Transforming thoughts into experiences, online and beyond.
I work with brands at the moments that shape how they’re experienced. As a brand and interaction designer, I turn ideas into identities and digital systems that move and resonate. With over a decade of experience, I focus on the details, the rhythm, the way something unfolds — not just how it looks, but how it feels.

Working closely with clients, I pursue every idea with care and precision, creating work that resonates intuitively and leaves a lasting impression.
Capabilities
Branding
Brand Experience
Digital Design
Art Direction
Product Design
User Experience
Prototyping
Design Systems
AI Design
Campaign and Comms Design

Editorial Design
Accessibility (WCAG)

Selected Clients
Miele
Zeiss
LAUFEN
Klarna
Welt
Bovensiepen
LMU München
BSI
DB Schenker
DB Cargo
Bitstamp
Contact
mail@gregorgrzech.de
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Man standing against plain background wearing a white long-sleeve shirt with black horizontal stripes, black cargo pants, and black shoes.
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Kreativagentur HENKELHIEDL

Minimalism, humor and system in one brand world

Green rectangular shape with overlapping text, 'Beraten : HENKELHIEDL' in light green on a black background.
Three black squares with white geometric symbols resembling faces and the letter H, arranged on a light gray background.
White tote bag with a red square design featuring two white dots and a larger white rectangle, placed on a textured brown floor near a gray box and a white lamp.
Twelve colorful square icons each featuring a colon and letter H in contrasting colors, arranged in two rows on a black background.
White text ':HENKELHIEDL' on a black rectangular background centered on a light grey canvas.
Four vertical abstract panels featuring black and white stripes combined with horizontal rainbow-colored bars and blocks on a light gray background.
Person holding a smartphone displaying a green screen with colorful rectangular graphic and German text about a Berlin-based company.
Website interface showing a the startscreen of a website. In the image on the screen is a laptop on a round wooden table displaying a pie chart graphic with the word 'GERECHTIGKEIT'.
Website menu in German with navigation items: Home, Über uns, Team, Kompetenzen, Projekte, Jobs with a notification badge, Themen, Kontakt, and company contact details at the bottom.
Grid of logos and names of various institutions and brands, with a German heading translating to 'Some of the many institutions and brands we have partnered with'.
German text 'Themen, die uns beschäftigen' and 'Neuigkeiten' over a blurred photo of people sitting in a room facing forward.
Hand holding a smartphone displaying a blue screen with German text and a phone number, next to a blue notebook with a repeating white ':H' pattern on a white round table.
Two business cards on textured blue surface; one white with black handwritten name 'Martin' and contact info, one blue with white text listing services and brand name Henkelhiedl.
Orange poster with the word 'IMAGINE' in yellow letters hanging on a yellow tiled wall.
Smiling woman with glasses and striped shirt beside a list of team member names on an orange background.
Laptop on round wooden table displaying a presentation slide with large yellow text repeating 'REPETITION : H' on an orange background.
Purple slide with German text 'Wie wir nicht arbeiten' and stacked words 'A:', 'MA:', 'AMA:', 'RAMA:', 'DRAMA:', 'MEHR DRAMA:' each followed by 'H' forming a right-angled triangle.
Open laptop on wooden table displaying a black screen with white stylized 'Q & A' text for questions and answers.
Green text on a dark background saying 'Vielen Dank : HENKELHIEDL'.
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