Gregor Grzech
Work
LAUFEN Space Berlin

An experience that redefines digital space for LAUFEN Space Berlin

When the opening of LAUFEN Space Berlin had to shift to digital due to the pandemic, I led the conception, design, art direction, and development of a dedicated microsite. The platform presents the showroom through curated imagery, video, and editorial content while integrating press material and booking functionality. Animated lines, inspired by the variable spatial concept, translate architecture into motion on screen. The result is an elegant digital experience that captures the atmosphere of the space and builds anticipation for an in-person visit.
Man on ladder adjusting a large black spotlight fixture above a white freestanding bathtub with a gray towel in a minimalist room.
Minimalist webpage layout with text sections for LAUFEN space Berlin, address Kantstraße 29, 10623 Berlin, and links for data protection and imprint, featuring a central button to schedule a visit.
German text describing the opening of the first LAUFEN space in Berlin-Charlottenburg, designed by Konstantin Grcic as a multifunctional showroom for creative ceramic expressions and dialogue.
Modern interior space with metal shelving on the left holding white abstract objects, and a small room on the right lit with colorful ambient lights and containing white sculptural pieces.
Three identical men in black suits and glasses with arms crossed standing in a modern indoor space, each positioned in different lighting zones from bright to dark.
Website page showing the LAUFEN logo on the left and German text describing LAUFEN’s expertise in ceramic manufacturing and design for premium sanitary products on the right.
Black and white portrait of a man wearing glasses, a suit, and a tie against a dark background.
Modern white LED lighting fixtures displayed on a black tiled surface with a colorful illuminated background.
Webpage displaying modern bathroom fixtures including illuminated oval mirror, two wall-mounted sinks, and two wall-mounted toilets with metal grid wall and wooden floor.
Modern gallery space with wooden floor, illuminated wall lights, metal shelving holding white bathroom fixtures, and a window with red and purple gradient light.
Person on a ladder installing or adjusting a large black ceiling light fixture in a minimalist room with a white freestanding bathtub and wooden floor.
Website screenshot showing a person touching a modern white bathtub with a gray towel draped over it, wooden floor, broom nearby, and text LAUFEN Space Berlin with subtitles Presentation, Experimentation, Dialogue.
Konstantin Grcic suit with glasses standing with arms crossed in a modern room with wooden floor and shelves displaying white objects.
Modern display of white ceramic bathroom fixtures against a backdrop of a bathtub and glass walls with the text 'Laufen Space Berlin'.
Quote in German about space becoming a local broadcaster shaping international programs and the LAUFEN brand as a cultural debate focal point, attributed to Roger Furrer, Marketing Director of LAUFEN BATHROOMS.
Minimalist webpage layout with text sections for LAUFEN space Berlin, address Kantstraße 29, 10623 Berlin, and links for data protection and imprint, featuring a central button to schedule a visit.
Contact form on LAUFEN space Berlin website for scheduling a visit, including fields for name, company, email, profession, a message box, consent checkboxes, and a submit button.