ENYRING eBikes
Designing a digital-first experience for sustainable urban mobility
ENYRING combines Yamaha’s engineering expertise with a circular battery subscription model for sustainable urban mobility. I designed the corporate website and e-commerce platform as the digital core of the evolving brand identity. Based on principles such as circularity, movement, and technological clarity, I refined the corporate design and translated it into a modular, high-recognition system. The result is an emotionally engaging brand experience that makes the product, subscription model, and battery swap intuitive and tangible across all touchpoints.
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