Gregor Grzech
Work
ENYRING eBikes

Designing a digital-first experience for sustainable urban mobility

ENYRING combines Yamaha’s engineering expertise with a circular battery subscription model for sustainable urban mobility. I designed the corporate website and e-commerce platform as the digital core of the evolving brand identity. Based on principles such as circularity, movement, and technological clarity, I refined the corporate design and translated it into a modular, high-recognition system. The result is an emotionally engaging brand experience that makes the product, subscription model, and battery swap intuitive and tangible across all touchpoints.
Visit site
An arrow pointing rightAn arrow pointing right
Two side-by-side posters on a wall featuring a man and a woman wearing helmets riding electric bikes with texts 'Ride,' 'Swap Battery,' and 'Ride Again.'
Logo with the word ENYRING in stylized gray letters on a white rounded rectangle against a light blue background.
Four horizontal pill-shaped graphics illustrating concepts: white for Circulation & Straightness, black with minus and plus signs for Minus & Plus, layered blue and white for Mobility & Convenience, and half dark gray with a light blue semicircle for Energy & Sustainability.
Abstract design with four rounded blue shapes arranged on a muted blue-gray background.
Modern electric cargo bike with front basket, sturdy frame, and extended rear rack for carrying loads.
Infographic showing that ENYRING provides eBikes with swappable batteries on a subscription basis, with images of an eBike, a battery, and a battery station numbered 1, 2, and 3.
Person holding the battery of a blue electric bicycle near the front wheel and seat.
Front view of a black Family Explorer bicycle with flat handlebars and a front cargo rack against a dark gradient background.
Benefit Unlimited Range with text explaining no more waiting for battery charging, swap it at a nearby station to access the city.
Outdoor sign on pavement displaying a bike handlebar and a right arrow with the text 'ENYRING' and 'Ride the Change'.
Five abstract icons representing low initial costs, no battery replacement, unlimited range, up-to-date security, and eco-friendly benefits.
Woman wearing helmet standing next to a black electric bike on a city walkway with buildings and greenery in the background.
ENYRING provides eBikes with swappable batteries on a subscription basis, with icons showing eBike, battery slot, and battery station.
Map interface showing ENYRING battery station locations in Berlin with details for Warschauer Straße station expanded.
Step 1 titled Innovation with Purpose states technology is embraced to make everyday mobility smarter, simpler, and more accessible, with steps 2 and 3 visually indicated but unlabeled.
Modern gray eBike standing on paved ground against a beige brick wall with blurred figures walking by.
Side view of a blue electric city cruiser bike with front and rear racks on a white background.
Subscription option labeled 'Option 2' priced at €16.99 per month with a 1-year subscription term.
Map showing city streets and waterways with a prominent light blue location marker featuring a stylized 'ER' logo at the center.
Navigation bar with user profile icon, shopping bag icon showing 1 notification, and globe icon with 'EN' for language selection.
Four mobile app screens promoting ENYRING electric mobility: 1) Text about no waits and no waste with numbers 1, 2, 3 in circles; 2) Photo of CEO Oshiro Hirotsugu with mission statement; 3) Two phones showing ENYRING app maps and stats with app store buttons; 4) Two people riding electric bikes and newsletter subscription prompt.
A man and a woman standing outdoors with gray electric bicycles against a modern concrete and glass building.
Man wearing a helmet riding an electric bicycle on an urban street with modern buildings.
Woman wearing a white helmet and light blue shirt sitting on a black electric bicycle on a city sidewalk.
Three social media stories showing enyring.eu branding: first card highlights safer batteries with text, second card features a black electric bike front view titled Family Explorer, third card shows a man smiling while riding an eBike outdoors.
Billboard advertisement showing a futuristic black electric bike with multiple overlapping images of the bike to represent motion, and text reading 'Ride the Change' with a QR code.

Next Case

Mobile screen showing a bathroom design app with a white sink, faucet, toilet, and vanity against reddish-brown tiled walls.
LAUFEN Lua
An arrow pointing rightAn arrow pointing right