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Gregor Grzech
Work
ENYRING eBikes

Designing a digital-first experience for sustainable urban mobility

ENYRING combines Yamaha’s engineering expertise with a circular battery subscription model for sustainable urban mobility. I designed the corporate website and e-commerce platform as the digital core of the evolving brand identity.

Based on principles such as circularity, movement, and technological clarity, I refined the corporate design and translated it into a modular, high-recognition system. The result is an emotionally engaging brand experience that makes the product, subscription model, and battery swap intuitive and tangible across all touchpoints.
Services
Corporate Design · Visual Identity & Graphic System · Art Direction (Photography & Visual Language) · UX & UI Design · E-Commerce
Credits
Photography: Marius Müller
Copyright
KMS Team
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ENYRING eBikes
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Logo with two interlocking circles containing stylized letters 'g' and 'r' separated by a small orange dot.
Portfolio and playground of
brand & interaction designer
Gregor Grzech
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ENYRING eBikes

Designing a digital-first experience for sustainable urban mobility

ENYRING combines Yamaha’s engineering expertise with a circular battery subscription model for sustainable urban mobility. I designed the corporate website and e-commerce platform as the digital core of the evolving brand identity.
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Two side-by-side posters on a wall featuring a man and a woman wearing helmets riding electric bikes with texts 'Ride,' 'Swap Battery,' and 'Ride Again.'
Logo with the word ENYRING in stylized gray letters on a white rounded rectangle against a light blue background.
Four horizontal pill-shaped graphics illustrating concepts: white for Circulation & Straightness, black with minus and plus signs for Minus & Plus, layered blue and white for Mobility & Convenience, and half dark gray with a light blue semicircle for Energy & Sustainability.
Abstract design with four rounded blue shapes arranged on a muted blue-gray background.
Modern electric cargo bike with front basket, sturdy frame, and extended rear rack for carrying loads.
Infographic showing that ENYRING provides eBikes with swappable batteries on a subscription basis, with images of an eBike, a battery, and a battery station numbered 1, 2, and 3.
Person holding the battery of a blue electric bicycle near the front wheel and seat.
Front view of a black Family Explorer bicycle with flat handlebars and a front cargo rack against a dark gradient background.
Benefit Unlimited Range with text explaining no more waiting for battery charging, swap it at a nearby station to access the city.
Outdoor sign on pavement displaying a bike handlebar and a right arrow with the text 'ENYRING' and 'Ride the Change'.
Five abstract icons representing low initial costs, no battery replacement, unlimited range, up-to-date security, and eco-friendly benefits.
Woman wearing helmet standing next to a black electric bike on a city walkway with buildings and greenery in the background.
ENYRING provides eBikes with swappable batteries on a subscription basis, with icons showing eBike, battery slot, and battery station.
Map interface showing ENYRING battery station locations in Berlin with details for Warschauer Straße station expanded.
Step 1 titled Innovation with Purpose states technology is embraced to make everyday mobility smarter, simpler, and more accessible, with steps 2 and 3 visually indicated but unlabeled.
Modern gray eBike standing on paved ground against a beige brick wall with blurred figures walking by.
Side view of a blue electric city cruiser bike with front and rear racks on a white background.
Subscription option labeled 'Option 2' priced at €16.99 per month with a 1-year subscription term.
Map showing city streets and waterways with a prominent light blue location marker featuring a stylized 'ER' logo at the center.
Navigation bar with user profile icon, shopping bag icon showing 1 notification, and globe icon with 'EN' for language selection.
Four mobile app screens promoting ENYRING electric mobility: 1) Text about no waits and no waste with numbers 1, 2, 3 in circles; 2) Photo of CEO Oshiro Hirotsugu with mission statement; 3) Two phones showing ENYRING app maps and stats with app store buttons; 4) Two people riding electric bikes and newsletter subscription prompt.
A man and a woman standing outdoors with gray electric bicycles against a modern concrete and glass building.
Man wearing a helmet riding an electric bicycle on an urban street with modern buildings.
Woman wearing a white helmet and light blue shirt sitting on a black electric bicycle on a city sidewalk.
Three social media stories showing enyring.eu branding: first card highlights safer batteries with text, second card features a black electric bike front view titled Family Explorer, third card shows a man smiling while riding an eBike outdoors.
Billboard advertisement showing a futuristic black electric bike with multiple overlapping images of the bike to represent motion, and text reading 'Ride the Change' with a QR code.

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Mobile screen showing a bathroom design app with a white sink, faucet, toilet, and vanity against reddish-brown tiled walls.
LAUFEN Lua
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