LAUFEN offers the most advanced cloud-based smart building application in the sanitary industry with its smart products. Based on the term "Smart Water", I designed a key visual that is both a fluid object and a connection into the digital. Set in motion, it visualizes the convenience and ease of LAUFEN smart solutions. This work was created at Henkelhiedl in Berlin. The concept was developed in a team, for the design I was solely responsible.